You'll never dance alone
From your first day as an Arthur Murray franchisee, you’ll have the full backing of the leader in global dance that’s been supporting studio owners for more than a century. Our training, marketing and operational systems are designed to help you build a successful, growing business – and we’ll be your dance partner throughout.
Take the First Step
A Global Leader
Your Partner at every turn
Arthur Murray provides a comprehensive support system that guides franchisees from onboarding through day-to-day studio operations.
We have a simple goal: to help our franchisees build a profitable business that transforms lives through dance.
You’ll receive support in:
Training & Franchisee Onboarding
- from business setup to studio launch and beyond
Dance Teacher Development
- recruiting, training and retaining top dance instructors
Local Marketing & Student Recruitment
- local and national lead-generation tools to drive students into your studio
Digital Tools & Services
- Website, Booking System, Social media content management, listing management and more.
Ongoing Studio Guidance
- continuous access to the Arthur Murray corporate team and global franchisee network to support you and your Arthur Murray studios
With you along the way
From Discovery to Grand Opening
Discovery & Approval
Begin by connecting with our CDO Tony Padulo to explore available markets, talk qualifications and answer your questions.
Franchise Training
If approved to become a franchisee, we provide tailored, hands-on training and assist with operational and marketing support and provide Arthur Murray dance teaching systems.
Studio Organization
You’ll receive guidance on site selection, studio layout and opening procedures to ensure your studio is optimized for success from day one.
Pre-Launch Local Marketing
We’ll help provide a playbook to build buzz pre-opening.
Grand Opening & Ongoing Support
Once your studio doors open, our corporate team will continue to supply coaching, mentorship and insights to help your studio become the market dance leader.
Your Team is the Heart of Your Studio
Arthur Murray’s success over the decades is because of the people. We’ll help you find, train and retain the right team – attracting passionate dance instructors who embody the Arthur Murray teaching standard.
Our hiring and retaining support include:
Proven hiring and candidate identification frameworks
Extensive dance teacher training programs
Ongoing performance and leadership development
Access to a global network of dance teachers and mentors
Clients
We Help You Fill the Floor
Arthur Murray provides franchisees with the tools and systems to attract and retain dance students. Our marketing and student recruitment programming blends national brand awareness with proven grassroots strategies that turns interest to enrollment and first-time studio visits into Arthur Murray lifers.
Franchisees receive:
Branded marketing materials and digital templates
National advertising and marketing support
Local lead-generation guidance and event planning
Event programming to drive studio engagement and word-of-mouth