Frequently Asked Questions
What makes Arthur Murray different from other dance studio franchises?
Arthur Murray is the world’s largest and most established ballroom and social dance franchise, with more than 100 years of brand staying power, a proven business model, proprietary teaching methods, training and support and several revenue streams to boost return on investment. We’re also focused on social dance. While competition is an important part of our model, most revenue comes via dance students learning to dance for fun and special occasion – vastly differentiating us from others in the space.
What are the qualifications of an Arthur Murray franchisee?
The ideal Arthur Murray franchisee in the U.S. and Canada should have strong business acumen and a
passion for dance. Internationally we are seeking partners with master franchisee experience, understanding of the master franchisee model, passion for dance and a desire to expand Arthur Murray in countries around the world.
Do I need dance experience to become a franchisee?
No. Prior dance experience is not required to become an Arthur Murray franchisee. Only a passion and excitement for the dance industry.
What is the initial investment?
The typical investment range varies by location and is $75K to $300K. This includes build-out, initial training, equipment, staffing and the franchise fee. Full details are available in our 2025 Franchise Disclosure Document (FDD).
What training do franchisees receive?
Franchisees will receive tailored training to optimize studio performance.
Do franchisees receive help with hiring and staff development?
Arthur Murray provides guidance on recruiting and retaining talent, developing dance instructors and building strong team culture within your studio.
Will AMI help promote my studio locally?
Absolutely. Franchisees receive marketing tools, branding assets, local lead-generation strategies and ongoing performance support.