In franchising, growth can come from many areas. However, nothing says more about the health of a franchise system than when existing franchisees choose to invest again.
That’s exactly what we saw at Arthur Murray in Q4 2025, when our current franchisees signed 32 new franchise agreements. These are experienced studio operators – who know the business, model and brand – choosing to expand their footprint because they believe in where Arthur Murray is headed. For us, that kind of reinvestment speaks volumes and shows franchisees are succeeding in their local communities.
Why Arthur Murray Franchisees Are Choosing to Grow
Franchisees reinvest when performance is strong, but also when potential is clear. Arthur Murray’s franchisees continue to grow because our business is built on long-term student relationships, high engagement, strong retention and the best dance instructors from around the world. Social and specialty dance naturally create repeat visits, ongoing instruction and deep community connection, driving consistent demand and predictable, recurring revenue for each studio and franchisee.
Over time, this translates into growing annual revenue, multi-unit expansion and the building of local businesses rooted in real client relationships – not just a transaction. When franchisees reinvest in a brand, it reflects confidence not only in current performance but also in the leadership, strategy and long-term franchise development vision.
A Dance Studio Franchise Built on Recurring Demand and Student Retention
While many dance brands focus heavily on competition, Arthur Murray has always been grounded in social dance. This approach allows studios to reach broader audiences, including beginners, couples and lifelong learners, positioning Arthur Murray as a place where community gathers.
This differentiated focus creates strong year-round demand. Students come for everyday enjoyment, learning for special occasions or to reach personal milestones, which drives high student retention and long-term recurring revenue at the studio level. For candidates, this means consistent business with an opportunity to grow in a rapidly expanding dance franchise category.
How a Modernized Franchise Platform Supports Candidate Growth
Arthur Murray’s history spans more than 100 years, but the franchise offering continues to evolve. As part of the brand’s next phase of growth, we’ve introduced a refreshed Franchise Value Proposition (FVP) designed to help candidates operate stronger, more profitable studios.
Via the new FVP, AMI has placed more financial resources into supporting its franchise system than any other time in the brand’s history. Enhanced support focuses on the areas that matter most to franchisees and studio performance, including:
- Dance class pricing and revenue optimization
- Marketing and lead generation
- Operational consistency and purchasing efficiencies
- Dance instructor recruitment, training and development
The goal of the FVP is simple and that’s to make it easier for candidates to focus on expanding their student base, developing great instructors and building studios that grow over time.
New Development and Conversion Opportunities for Qualified Candidates
Historically, Arthur Murray franchise ownership has been limited to the existing franchisee network and dance instructors. Today, as the brand builds on its established momentum, we’re opening new development and conversion opportunities to qualified candidates outside the system for the first time.
Conversions are especially compelling for experienced independent dance studio operators seeking the structure, support and brand power of a global franchise like Arthur Murray. New development opportunities also allow candidates to bring an iconic dance studio franchise to markets where demand continues to grow. This expanded approach creates access for new candidates to one of the most established and respected brands in franchising.
What This Momentum Means for Future Arthur Murray Candidates
When existing franchisees reinvest, it’s a true indicator of system strength. It reflects confidence in the franchise model, trust in leadership and belief in the long-term business opportunity.
With more than 300 studios across more than 20 countries, rising demand for social and ballroom dance, and a growing pipeline of development and conversion opportunities, Arthur Murray is entering its next chapter of growth with real momentum. For candidates seeking a proven, growing and modernized people-focused dance studio franchise, the opportunity to join Arthur Murray has never been more compelling.