Franchise Magazine USA profiles Alexandria Camargo, who has owned the Arthur Murray Dance Studio in Melbourne, Florida since April 2025 and has now signed an agreement to open four more studios, growing from one location to five across the Jupiter, Palm Beach, Palm Beach Gardens, West Palm Beach, Wellington, Royal Palm Beach, Port St. Lucie and Stuart markets.

Recognized multiple times by Arthur Murray as a top counselor, instructor and supervisor, Camargo explains that her decision to expand took shape once the Melbourne studio was performing strongly and running on systems that did not depend on her constant oversight. As she grows, her focus is on protecting what makes the Melbourne studio special, and her advice to other single-unit owners is to make sure the first studio is truly running well before taking on more, because growth magnifies both strengths and weaknesses.